TERRA is a strategic partner for beauty brands seeking to turn product trends into long-term innovation.
We decode emerging signals, identify high-impact micro-trends, and translate them into product ideas and brand narratives that make sense—creatively, emotionally, and strategically.
At the core, we don’t just track what’s next.
We build what makes sense—for the brand, the market, and the people it serves.
Marta Ponzone is the founder of TERRA Innovation Studio specializing in beauty product innovation within the U.S. market.
She is based in San Francisco, California.
She helps beauty brands cut through the noise by identifying emerging signals and micro-trends before they hit mainstream, translating them into strategic, product-driven insights for product development teams.
Marta has worked with beauty houses at LVMH Perfumes & Cosmetics and Estée Lauder Companies, consulting for brands like Christian Dior, Guerlain, Givenchy, Louis Vuitton Beauty, Clinique, La Mer, etc.
Advising brands on product innovation, guiding R&D teams in concept development, claims strategy, and formulation trends to bring commercially successful products to market.
