Beauty Trends
Unveiling Micro-Trends in Liquid Lipstick
A leading beauty brand collaborated with TERRA to gain in-depth insights into liquid lipstick micro-trends in the U.S. market. By analyzing the latest claims, ingredients, textures, and gestures from indie brands and recent product launches, TERRA delivered a detailed study that identified five key micro-trends to enrich their product innovation strategy.
Micro-Trends | Product Innovation | Indie Brands
initial request
Exploring micro-trends to drive product innovation
The client aimed to explore the latest micro-trends in liquid lipsticks over the past six months, focusing on claims, ingredients, textures, and consumer gestures. Their objective was to use these insights to enhance their product pipeline and brief the R&D lab.
APPROACH
Diving into the U.S. liquid lipstick landscape
Conducted a comprehensive study of liquid lipstick innovations, focusing on indie brands and the latest product launches in the U.S. market. Identified 5 key micro-trends driving product innovation in liquid lipsticks, inside the trends of skincare-infused claims (hydration, barrier repair), weightless textures with a second-skin feel and clean beauty.
IMPACT
“TERRA’s deep-dive analysis provided us with a clear understanding of emerging micro-trends in liquid lipsticks. Their insights have directly influenced our R&D roadmap.”
Global Beauty Brand | NDA-protected collaboration
Makeup Product Innovation Director