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  • Beauty Trends

  • Beauty Tech

  • Ad-hoc strategy

  • Innovation tour

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shaping the futureof beauty

Innovation studio

San FranciscoParis

  • Dior
  • LVMH Recherche
  • Givenchy
  • Guerlain
  • Louis Vuitton
  • Estée Lauder
  • Dior
  • LVMH Recherche
  • Givenchy
  • Guerlain
  • Louis Vuitton
  • Estée Lauder
  • Tom Ford
  • La Mer
  • Kenzo
  • Bobbi Brown
  • Editions de parfums Frederic Malle
  • Maison Francis Kurkdjian
  • Orlane
  • Boston Consulting Group
  • LVMH
  • Make up for ever
  • Tom Ford
  • La Mer
  • Kenzo
  • Bobbi Brown
  • Editions de parfums Frederic Malle
  • Maison Francis Kurkdjian
  • Orlane
  • Boston Consulting Group
  • LVMH
  • Make up for ever

we  partner closely with 4brands /  year

At TERRA, we help global beauty brands, VCs, and innovation teams stay ahead by scouting U.S. micro-trends and emerging beauty technologies.

From indie beauty brands to AI-driven innovations, we provide the insights and tools you need to stay competitive and drive success.

Beauty Trends

Unveiling Micro-Trends in Liquid Lipstick

A leading beauty brand collaborated with TERRA to gain in-depth insights into liquid lipstick micro-trends in the U.S. market. By analyzing the latest claims, ingredients, textures, and gestures from indie brands and recent product launches, TERRA delivered a detailed study that identified five key micro-trends to enrich their product innovation strategy.

Micro-Trends | Product Innovation | Indie Brands

initial request

Exploring micro-trends to drive product innovation

The client aimed to explore the latest micro-trends in liquid lipsticks over the past six months, focusing on claims, ingredients, textures, and consumer gestures. Their objective was to use these insights to enhance their product pipeline and brief the R&D lab.

APPROACH

Diving into the U.S. liquid lipstick landscape

Conducted a comprehensive study of liquid lipstick innovations, focusing on indie brands and the latest product launches in the U.S. market. Identified 5 key micro-trends driving product innovation in liquid lipsticks, inside the trends of skincare-infused claims (hydration, barrier repair), weightless textures with a second-skin feel and clean beauty.

IMPACT

“TERRA’s deep-dive analysis provided us with a clear understanding of emerging micro-trends in liquid lipsticks. Their insights have directly influenced our R&D roadmap.”

BEAUTY TECH

Scouting and Analyzing Beauty Tech

A global beauty brand sought TERRA’s expertise to scout the latest AI analysis technologies and compile a comprehensive portfolio of the most promising beauty tech devices for both B2B and B2C markets. This collaboration enabled the client to shortlist 10 companies and pilot new projects.

Beauty Tech | AI for Beauty | Strategic Partner

INITIAL REQUEST

Discovering the future of beauty tech innovation

The client wanted to explore the latest advancements in AI-powered skin and hair analysis and a robust portfolio of beauty tech devices across B2B and B2C categories.

TERRA was tasked with identifying the most promising startups and creating an in-depth report that included strategic recommendations tailored to their business goals.

APPROACH

Scouting innovation and aligning strategies

TERRA identified and analyzed 50+ beauty tech startups specializing in AI-driven skin and hair analysis and innovative beauty devices.

Created a detailed report featuring the 15 most promising companies, complete with tailored recommendations aligned to the client’s business objectives.

The report was shared with 500+ stakeholders internally and conducted two presentations to ensure insights were actionable.

IMPACT OF THE collaboration

“TERRA’s expertise in beauty tech and innovation enabled us to unlock new opportunities in AI-driven analysis and beauty devices. Their strategic guidance has laid the foundation for impactful partnerships and future market success.”

What innovation experts say

  • Emeline Raymond

    Emeline Raymond

    Consumer Insights Manager

    “Terra has the expertise to spot the next big thing in beauty tech and translating into actionable strategies. Last but not least Marta is an amazing and reliable partner to work with.”

  • Myriam Desmonnet

    EMEA Corporate Innovation Manager

    “Marta excels at bridging global brands and startups, understanding the future of beauty tech.”

  • ROMAIN DAUMONT

    ROMAIN DAUMONT

    CEO, Premium wellness platform

    “We wanted a very high-end experience for our clients and Marta was exactly the right Product partner to design and achieve that level of excellence.”

  • laurie calvignac

    laurie calvignac

    International Cosmetic Expert

    “With a strong understanding of the beauty industry and trends, Terra has the ability to innovate on a global scale.”

  • Romain Eliard

    Romain Eliard

    CEO, Generative AI Startup

    “Turning our strategic vision into reality, Terra helped us make bolder moves in the Generative AI space.”

  • Bruno Pereira

    BRUNO PEREIRA

    CTO, Software Agency

    “Terra has a true digital products and Generative AI knowledge, able to see what’s coming next in the digital world.”

  • Serge Daguise

    serge daguise

    Head of Product

    “Terra successfully navigated the technical and hardware-related constraints we faced.”

Previous partnerships

  • International study for global insights

    BCG-incubated startup creating a sustainability software to reduce CO2 emissions within beauty. We lead an international qualitative study.

  • Premium wellness Startup co-creation

    A USA-based start-up disrupting the wellness industry with a holistic healing approach for mind and body. We created a mobile app and two web apps.

  • New digital clinic Mobile App

    A healthcare solution that addresses male health problems. We shaped a in-app group chat system that enabled patients feel closer to their specialists.

  • International study for global insights

    BCG-incubated startup creating a sustainability software to reduce CO2 emissions within beauty. We lead an international qualitative study.

  • Premium wellness Startup co-creation

    A USA-based start-up disrupting the wellness industry with a holistic healing approach for mind and body. We created a mobile app and two web apps.

  • New digital clinic Mobile App

    A healthcare solution that addresses male health problems. We shaped a in-app group chat system that enabled patients feel closer to their specialists.

where we excel at

  • Beauty Trends

    Stay ahead of U.S. beauty micro-trends with reports highlighting key innovations in makeup, skincare, and fragrance, down to sub-category.

  • Beauty Tech

    We help you discover the next-generation AI diagnostics and beauty devices.

  • AD-HOC STRATEGY

    We deliver tailored strategies and ad-hoc studies to empower you with actionable insights for short and long-term growth.

  • Innovation Tours

    Experience the U.S. beauty market first-hand through visits to startups and research labs, retail tours showcasing the latest product, attend major industry events.